Developing our vegetarian offer
Our belief
Increasing the proportion of natural plant products in our meals addresses issues of both nutrition and conservation. Moreover, people are becoming more flexitarian without realizing it – for example eating one or two meals without meat per week. At PAUL we are committed to offering these alternatives to all our customers.
Definitions
- Vegetarian products are products without meat or fish, but may contain eggs, dairy products or honey
- Flexitarians reduce their consumption of meat without becoming vegetarians
Our initiatives
- Clearly identifying vegetarian on our in-store labels, our restaurant menus and our websites
- Always including one or more veggie products every time we refresh our product range
Our goals
- To increase the proportion of vegetarian and vegan products in our savoury ranges (sandwiches, salads…)
- To promote new sources of vegetable protein
- To be able to offer a vegan menu in our product ranges, all year round
- To collaborate with chefs who specialise in vegetarian cuisine
Our progress
- 61% vegetarian products available in both the ‘must have’ and ‘optional’ ranges
- 18% vegan products available in both the ‘must have’ and ‘optional’ ranges
