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About PAUL – A Taste of France in Every Bite

Our story is not just about how we bake - it’s about why we bake. It’s about preserving time-honored techniques, cherishing quality ingredients, and creating moments of joy through every loaf of bread, every delicate pastry, and every perfectly brewed cup of coffee.
1889
1950s
1953
1972
1985
1993
2007
2011
2017
2019
2024
1889
It all starts in 1889 when Charlemagne Mayot takes over a small bakery in Croix, near Lille in the North of France. His son Edmond Mayot takes over the family business in 1908. Suzanne Mayot, Edmond's daughter, marries Julien Holder. They move into a bakery on Rue des Sarrazins in Lille.
Image 1889
1950s
We launch our first cake range in the early 1950s using our own family recipes. More than 60 years later we’re still making wonderful French cakes that taste every bit as good as they look and are hand crafted using only the finest ingredients….
Image 1950s
1953
Francis Holder begins working with his parents, who have taken over a well-established local bakery owned by the PAUL family. The PAUL name is retained. Following the death of Julien Holder in 1958, Francis Holder takes over the family bakery, and a second bakery is opened in 1963.
Image 1953
1972
Francis Holder refurbishes the family bakery in Lille, installing a wood-fired oven and bakery that operates in full view of customers. To Francis this is simple common sense, but it is innovative at the time to see bread being made in the traditional fashion – kneading, shaping, proving and baking.
Image 1972
1985
PAUL opens its first bakery outside France in Barcelona, heralding the start of the company’s international expansion. Two years later, some PAUL bakeries start to incorporate a café or restaurant area.
Image 1985
1993
Francis Holder refreshes the PAUL brand by introducing the now iconic black shop fronts, and a line of artisan speciality breads made using sustainably produced winter wheat. Learn all about it at our Artisan Bread Masterclass…
Image 1993
2007
Francis Holder brings his children on board to continue the family story, appointing Maxime as CEO of PAUL International - the fifth generation, continuing the international expansion as well as focusing on PAUL’s social responsibilities. Discover our passion to bake our way to a greener future…
Image 2007
2011
PAUL bakeries can now be found in 5 continents and over 45 countries, with 750+ bakeries in cities such as London, Washington, Dubai, Cairo, Tokyo and more! We are still family owned and still committed to the same time-honoured methods of production first laid down by Charlemagne Mayot.
Image 2011
2017
Fopened its first and only flagship store in Malaysia at Pavilion Kuala Lumpur. Located on Level 2 of Pavilion KL, this outlet brings an authentic French café experience to the heart of Bukit Bintang. The bakery offers a wide array of traditional French breads, viennoiseries, pastries, sandwiches, and coffee, allowing patrons to immerse themselves in French culinary culture and heritage.
Image 2017
2019
PAUL turns 130! And so, does the Eiffel Tower… in the very same year that crowds were flocking to Paris to gaze in awe at the magnificent tower, our first bakery opened for business in a quiet village in Northern France. We’re both still around 130 years later…
Image 2019
2024
PAUL introduced its first PAUL Le Café in Malaysia at KLIA Terminal 1, specializing in 100% Arabica coffee and French pastries. It also made a global first by opening a PAUL Le Café inside Sunway Medical Centre, bringing quality coffee and pastries to a hospital setting.
Image 2024

A French Culinary Experience in Malaysia

At PAUL Malaysia, we are committed to delivering an authentic Parisian experience through our handcrafted breads, delicate pastries, and gourmet dishes. Each item on our menu is made using premium, high-quality ingredients, ensuring every bite is rich in flavor and tradition.

Whether you’re indulging in a buttery croissant, savoring a hearty quiche, or enjoying a fresh-brewed French coffee, every visit to PAUL is a journey to France.

Bon appétit!

Corporate Social Responsibility

Our commitment to sustainability and social responsibility is at the heart of everything we do.

Select wheat flours that meet good agricultural practices

PAUL uses French-milled flour from partner cooperatives, grown without post-harvest insecticides and certified for eco-friendly, biodiversity-safe farming.

Develop our vegetarian offer

To support nutrition and sustainability, PAUL expands its vegetarian options for growing flexitarian customers seeking meat-free meals.

Ban artificial colourings and flavours

PAUL limits artificial additives by reformulating recipes, keeping products natural without compromising health or flavour.

Choose a responsible coffee

PAUL values sustainable sourcing, focusing on environmentally respectful methods, starting with flour and now extending to coffee.

Reduce the impact of our packaging

PAUL designs minimal, eco-friendly packaging using sustainable materials, balancing food safety with environmental responsibility.
Menu

View All

Combo Meal

Viennoiserie

Artisan PAUL Bread

Sandwich

Puff, pie and quiche

About PAUL
PAUL story PAUL Malaysia PAUL CSR
FAQs